Lydia is a social media and content professional, working with a number of clients on their digital strategies. She joined Purpose Union from PR agency Nelson Bostock, where she led end-to-end digital campaigns, developed social media strategy and provided counsel for B2B clients such as Canon, Railsbank, and Infogrid. Lydia began her career in corporate social responsibility at O2. Whilst there, she played a pivotal role in launching their industry-leading net-zero commitments. In addition, Lydia was the key marketing contact for the O2 NSPCC partnership. In this position, she embedded a new brand identity, created an e-learning platform for employees, launched a digital campaign, and managed retail activations across 70 UK stores.